Tomorrow Conference
Year
2022/23
Project type
Multifaceted creative
Client
Creative Media Agency
My contribution
Art Direction
Brand Identity
Social Media
2D/3D Animation
Graphic Design
Introduction
For more than two years, I worked closely with the Creative Media Agency, taking on a big role for the Tomorrow Conference. This event was all about new tech like blockchain, metaverse, and AI. My job was to handle the visual side of things, big and small, from social media posts to the overall branding of the conference. It was a great chance to put my skills to use in many different ways.
Objective
The main goal was to make a visual style that matched the advanced topics of the conference. The design had to catch the eye, be modern, and show off the forward-thinking nature of the event. Creating a cohesive look across various platforms, I aimed to visually communicate the essence of innovation that the conference stood for.
Branding
The branding of the Tomorrow Conference features a modern font and a dynamic shade of red to reflect the forward-thinking and energetic nature of the technology sectors highlighted at the event. The Tomorrow Conference was a rebranding of the Webiz Conference, which used red as a key color in its branding. By retaining this color, we honored the legacy of Webiz while infusing a fresh and innovative spirit. This color scheme and typography were carefully chosen to convey a sense of innovation and excitement, aligning with the conference's mission to explore the future of blockchain, cryptocurrency, and AI. The branding was crafted to be visually striking and meaningful, capturing the conference's spirit of innovation and exploration.
Typography & Colors
Approach
To bring the conference's visual identity to life, we focused on applying our branding cohesively across all materials. A key element was the customization of a 3D astronaut model to serve as our brand mascot, embodying the conference's theme of exploration and innovation. This astronaut, tailored to match our visual style, became a central figure in our design, serving as a unique and recognizable symbol across various platforms. Its presence helped unify our branding efforts, making a distinctive mark on everything from digital assets to physical materials.
Social Media Graphics
Animation Reel
Website Design
Presentation
Result
The visual identity significantly enhanced the conference's impact, broadening engagement and garnering positive feedback across various social platforms. The comprehensive design strategy effectively communicated the conference's core theme, demonstrating its value at every stage. Witnessing the visual identity we created unfold and seeing the joy it brought to attendees was incredibly rewarding. It was a tangible representation of our teamwork and creative journey coming to fruition.
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