Yachts Atlantis
Year
2024/25
Industry
Luxury Goods
Client
Yachts Atlantis
My contribution
Branding
Visual identity
Website design
Website development
Graphic design
YACHTS ATLANTIS
Yachts Atlantis reflects adventure, luxury, and exploration.
The design elements such as the logomark, typography, and color palette capture precision, elegance, and a connection to the sea. This document is the result of a month-long collaboration with our client through our subscription model.These guidelines exist to maintain consistency across all applications. Use them to keep the Yachts Atlantis identity clear and recognizable, whether for print, digital, or large-scale formats. Follow these principles to ensure the brand stays aligned with its core values.
LOGOMARK
The Yachts Atlantis logomark(monogram) has two main parts:
The letter 'Y':
Shaped like a star with three points.
Symbolizes direction and purpose.
Represents the desire to explore and find new paths.
The letter 'A':
Represents the bow of a yacht.
The curve at the bottom symbolizes the Earth and the vast sea.
This design combines these two elements to make the logo recognizable and memorable.
The logo subtly reflects the values and adventurous spirit of Yachts Atlantis.
LOGOMARK
CONSTRUCTION
The Yachts Atlantis logomark is designed with precision and balance. The logomark skeleton highlights how accurately each element is drawn, ensuring everything is perfectly aligned. Rounded edges give the mark a smooth and elegant appearance. All the lines that form the mark are clearly visible, showcasing the meticulous craftsmanship. At the bottom of the mark, an ellipse represents the Earth, symbolizing our connection to the planet and the vast ocean. This balanced and detailed construction makes the mark both visually appealing and meaningful, reflecting the core values of Yachts Atlantis.
WORDMARK
We made the Yachts Atlantis wordmark using two different fonts to make the brand stand out.
The word "Yachts" is in the Trenda sans-serif font. This font is easy to read and accessible, and it is smaller than "Atlantis."The word "Atlantis" uses a sleek, customized serif font. This gives it an elegant and stylish look.
There are two versions of the wordmark:
Primary Logo (Horizontal):
"Yachts" is right-aligned with "Atlantis."
Secondary Logo (Vertical):
"Atlantis" is center-aligned with "Yachts."
This design makes the brand name clear and easy to remember, showing the professionalism and style of Yachts Atlantis.
PRIMARY LOGO
The primary logo for Yachts Atlantis combines wordmark and the logomark in a horizontal layout.
This horizontal arrangement serves as the main logo for most applications, ensuring the brand name is clear and easily recognizable.
LOGO LOCKUP
Use the vertical lockup when the primary logo doesn't fit your layout.
LOGO MINIMUM SIZE
Here are the recommended minimum sizes for each logo version to ensure clarity and legibility across all mediums.
The Full Logo with 3D Logomark and Wordmark, should be used on large surfaces like billboards, t-shirts, and embroidery, with a minimum width of 250 px for screens and 55 mm for print.
The Full Logo with Logomark and Wordmark is suitable for both digital and print across most mediums, with a minimum width of 150 px for screens and 30 mm for print.
The Wordmark, which includes only the text, is ideal for small surfaces where the company name needs to stand out, with a minimum width of 100 px for screens and 25 mm for print.
Logomark, which features only the symbol without 3D effects, is perfect for favicons, avatars, and very small digital displays, with a minimum width of 40 px for screens and 10 mm for print.
On-screen:250 px / Print:55 mm
On-screen:150 px / Print:30 mm
On-screen:100 px / Print:25 mm
On-screen:40 px / Print:10 mm
LOGO COLORS
Yachts Atlantis offers six color combinations for the logo to ensure it looks great on different backgrounds.
Use these combinations to maintain consistency and ensure the logo stands out on various backgrounds.
LOGO DON'TS
Maintaining brand consistency is essential. Do not alter the logo in any way. Follow these guidelines to ensure the Yachts Atlantis logo remains clear and professional.
PATTERNS
Three unique patterns have been created using the Yachts Atlantis logo arranged in different layouts. These patterns add visual interest and versatility to your brand materials.
HORIZONTAL LOGO
CLEARSPACE
Leave space around the horizontal logo equal to the height of "ATLANTIS" (4x).This ensures no other elements interfere with the logo’s visibility.
Following these clearspace guidelines ensures that the Yachts Atlantis logo remains clear, professional, and easily recognizable in all applications.
VERTICAL LOGO
CLEARSPACE
Leave space around the vertical logo equal to the height of "ATLANTIS" (4x).
This ensures the logo stands out without distractions.
Following these clearspace guidelines ensures that the Yachts Atlantis logo remains clear, professional, and easily recognizable in all applications.
LOGOMARK
CLEARSPACE
Ensure a clearspace equal to one quarter of the mark's width (1x) around the mark. This prevents other elements from encroaching on the mark, maintaining its prominence and integrity.
TYPOGRAPHY
& COLORS
Headings use the Taviraj font for a strong and elegant look. Body text is set in Lato, ensuring readability and a clean appearance.
Our primary color is Atlantis Blue, complemented by various shades of this blue, as well as black and white. This palette maintains a consistent and professional brand image.
WEBSITE DESIGN &
DEVELOPMENT
The Yachts Atlantis website was created to provide a user-friendly and visually appealing experience. It uses the brand’s colors and fonts to maintain a consistent look. The site is fully responsive, ensuring it looks great on all devices, from desktops to smartphones. Navigation is simple, allowing visitors to easily browse yachts and access contact information. High-quality images and clean layouts highlight the elegance of Yachts Atlantis. Additionally, the website is optimized for fast loading and search engines, enhancing performance and visibility.
MOCKUPS
Brand mockups are powerful visual tools that bring a brand’s identity to life. They show exactly how the brand will look on products, printed materials, websites, and in physical spaces.
For my project, these mockups are key. They not only help communicate the brand’s visual story but also make it easier for everyone involved to grasp the design vision. Plus, they allow us to spot any design flaws or areas that need tweaking before the brand goes public, ensuring everything is polished and ready to impress.
